An Individual Freelance Writer Or Content Agency: Which Is Better For Me?


According to the Content Marketing Institute, 92% of marketers consider their company's content a business asset. No surprise that outsourcing content has become the need of the hour among businesses of all sizes. 

In fact, according to this research, 37% of small organizations, 54% of medium-sized organizations, and 75% of large organizations report outsourcing part of their content marketing efforts. After all, it’s an effective way to get quality content without having to invest the time and resources into developing it in-house. But when it comes to actually outsourcing that content, you have two main options: working with an individual freelance writer or a content agency.

But, What's The Main Difference?

Individual Writer

You’ll likely be working with only one person when you outsource to an individual freelance writer. This can make communication and coordination simpler since there’s only one point of contact. But, it also means that if that person is unavailable or unable to complete a project, you may be left in the lurch. 

Content Agency

On the other hand, a content agency will have a team of writers (or at least more than one) working on your projects. So, if one writer is unavailable, someone else can step in to pick up the slack. Plus, a content agency can provide a wider range of services beyond just writing, such as editing, design, and even strategic planning.

What's Best For You?

Both options have their own pros and cons, so it’s important to understand what each one can offer before making a decision.

Working With Individual Freelancers

Technically, working with individual freelance writers is the cheaper option. You’ll likely be paying by the word or project, which can keep costs down. However, you’ll also need to do a fair amount of vetting to make sure you’re working with a qualified writer.

Pros Of Working With Individual Freelancers

Limitless Options

The great thing about working with individual freelance writers is that you have virtually limitless options. There are thousands of writers out there, so you can find one that matches your specific needs.


Freelance writers are typically very flexible when it comes to working with clients. They want to make sure they get work, so they’re often open to negotiating terms and working around your schedule.

Direct Communication Without Middleman

When you work with a freelance writer, there’s no middleman or project manager to filter communication. You can just pick up the phone or shoot them an email whenever you need to talk about a project.

Better Position At Negotiating Prices

Since you’re working directly with the writer, you have more power when it comes to negotiating prices. If a writer is desperate for work, you may be able to get a lower rate than what they normally charge.

No Commitments

When you work with a freelance writer, there are no long-term commitments. You can use them for one project and then never work with them again if you want. There’s no pressure to keep working with the same person.

Cons Of Working With Individual Freelancers 

Lack Of Consistency

One of the biggest drawbacks of working with individual freelance writers is the lack of consistency. Even if you find a great writer, there’s no guarantee they’ll be available when you need them or that they’ll be able to replicate their previous success.

Scheduling Conflicts

It can be difficult to coordinate schedules when you’re working with an individual freelance writer. If they have other clients, they may not be available when you need them. And even if they are available, they may not be able to meet your deadline if they’re already bogged down with work.

Vetting Process Can Be Time-Consuming

Vetting process can be time-consuming since you need to make sure the writer has the skills and experience to handle your project. You also need to make sure they’re a good fit for your company culture.

Quality Can Vary Greatly

When you’re working with multiple individual writers, the quality of your content can vary greatly. Some writers are better than others, and it’s hard to know what you’re going to get until you actually receive the finished product.

Working with a Content Agency

If you want a more reliable and consistent option, then working with a content agency is the way to go. Yes, it will likely cost more than working with an individual freelance writer. But, you’ll also get access to a team of writers (not just one) and a host of other services.

Pros Of Working With A Content Agency

More Consistent Quality

When you work with a content agency, you can expect more consistent quality since they have multiple writers on staff. Plus, the agency will likely have a quality control process in place to ensure all the content meets your standards.

Get Access To A Team Of Writers

When you work with an agency, you’re not just working with one writer – you have access to a whole team of writers. So, if one writer is unavailable or doesn’t have the skills you need, the agency can easily assign another writer to the project.

No Vetting Process Required

Since you’re working with an established agency with a pool of already vetted writers, you don’t need to vet their writers yourself. You can trust that they have the skills and experience to handle your project. Furthermore, content agencies are known to have more authenticity when it comes to content, and as much as 91% of consumers are prepared to reward brands for their authenticity - which is good for your entire business.

Get Other Services Included

Many content agencies offer additional services like SEO, social media marketing, and design. So, you can get everything you need in one place.

Cons Of Working With A Content Agency

Higher Cost

Content agencies typically charge more than individual freelance writers. But, the cost is often worth it given the level of quality and consistency you get in return.

Less Flexibility

Since you’re working with an agency, you have less flexibility when it comes to project deadlines and revisions. The agency may have a set timeline they need to stick to, and they may not be able to accommodate all your revision requests.

No Direct Communication With Freelancers

When you work with an agency, you don’t have direct communication with your writer. This can make it difficult to give them specific instructions or to get feedback on the content.

Which One To Choose?

There are pros and cons to both working with individual freelance writers and content agencies. Ultimately, the decision comes down to what works best for your company. If you need more consistency in your content or if you want access to a team of writers, then a content agency is the way to go. But if you’re looking for a more flexible option that doesn’t cost as much, then working with individual freelance writers is the better choice.