Hiring Cheap Blog Writers Vs Putting In More Money For Quality: What To Choose?
Tight on budget but not sure whether or not you should hire cheap blog writers?
Cheap blog writers can be a great way to get content for your website without breaking the bank. However, it's important to make sure that you're hiring someone who is qualified and capable of producing quality content. There are many cheap blog writing services out there, but only a small fraction of them can actually provide you with quality content.
If you're looking for quality content that will help your business grow, it may be worth spending a little more money on a top-quality blog writing service. A good writer will help you target your audience and create content that engages readers and drives traffic to your website.
But, how would you go about making the right choice for your business? Let's find out.
Is Hiring Cheap Writers Worth It?
Well, that depends on what your goals are and a few other parameters.
So First, Let's Talk Goals
Want to establish a brand for the long term?
Want to be recognized as a leader in your industry?
Competing giants in your field?
Looking for steady leads and sales?
If the answer to any of these questions is yes, then you cannot go cheap on content because writing is the heart and soul of all successful communication. A message or story poorly delivered will not resonate with people no matter how good it is. You need quality, well-crafted content to make an impression and stand out from the rest in a noisy online world. Quality content will help you attract attention, engage customers, and build trust over time.
On the other hand, if your business is just starting and you're not sure whether or not investing in quality content is worth it, hiring cheap blog writers may be a better option. Cheap writers can help you get content up quickly and easily without breaking the bank. But, at the same time, you cannot just publish BS content and expect people to stick around. You'll need to invest time and effort into finding a quality writer who can help you create content that is both engaging and relevant to your target audience - AT A CHEAPER PRICE.
Either way, you should know that a business generally spends between 25-30% of their marketing budget on content marketing. That tells a lot about the importance of content.
What Other Parameters To Watch?
Cheap writers are not equal to cheap content - At least, not all the time.
When you look at the freelance market - it's vast. There are pretty awesome writers across many geographical locations and with a variety of skills, charging all different kinds of rates. So, what's the best way to find quality at a cheap price?
It's important to remember that just because you're hiring a cheap writer doesn't mean you'll get cheap content. In fact, many times the opposite is true. A lot of low-cost writing services outsource their work to writers in countries where the cost of living is much lower.
Before you hire a writer, be sure to ask for samples of their previous work and read reviews from past clients. This will help you get an idea of the quality of their writing and whether or not they are a good fit for your business.
How To Hire Cheap Writers With Great Content Quality?
Hire From Developing Countries
Countries, where the economy is not very strong and cost of living is relatively low, have the pool of highly qualified, yet low-cost writers. So, before you jump into the ocean and hire the first service you find, take a look at the countries they are located in. If most of their writers are based in India, Philippines, or Pakistan - you're good to go. However, if you see that the majority of their team is from the United States or Europe - it's better to move on.
Do Your Research
The best way to find a quality, cheap writer is to do your research. Read reviews, ask for samples, and compare prices. Don't be afraid to ask questions - a good writing service will be happy to answer them.
Check Samples & Reviews
As we said before, it's crucial that you check out a writer's previous work before hiring them. This will give you an idea of the quality of their writing and whether or not they are a good fit for your business. You can also ask for samples of their work to get a closer look at what they are capable of.
In addition to checking out samples, be sure to read reviews from past clients. This will give you an idea of the writer's work ethic and whether or not they are easy to work with.
Get Some Paid Trials From Multiple Shortlisted Writers
The best way to find a quality writer at a cheap price is to get some paid trials done.
There are many sites that allow you to post writing jobs and receive bids from interested writers. Once you have a list of potential candidates, narrow it down to 3-5 writers and send them each a trial project. This will give you an opportunity to see their work firsthand and decide if they are a good fit for your business.
Paying for trials may seem like a waste of money, but it's the best way to find a quality writer at a cheap price.
When To Put In More Money?
Ideally, you want to find a writer that can help you produce high-quality content at a cheap price. However, there are times when it's worth investing more money into content.
When You Want To Establish Yourself As A Brand
In 2022, 46% of businesses mentioned they want to increase their content creation spending. If you're just starting out and you want to establish yourself as a brand in the market, it's worth investing more money into content. This is because high-quality content will help you reach a larger audience and create a positive impression.
When You Need To Reach A Large Audience
Did you know that around 51% of content consumption derives from organic search? If you need to reach a large audience quickly, investing more money into content is the way to go. By creating high-quality content, you'll be able to attract more readers and generate leads.
When You Want To Build A Loyal Following
Another time when it's worth investing more money into content is when you want to build a loyal following. Creating quality content is the best way to engage and connect with your audience.
When You're Rebranding
If you're rebranding, it's also a good idea to invest more money into content. This is because high-quality content will help you communicate your new message to your audience and generate leads.
When You Want To Make The Most Of Your Marketing Campaigns
Your marketing campaigns need quality content to be successful. By investing more money into content, you'll be able to create better ads, social media posts, and email campaigns.
When You Need Leads And Conversions
In the marketing world, leads don't come easy. You need to put in a lot of hard work and generate a lot of remarkable content to get leads. However, by investing more money into quality content, you'll be able to get a higher return on investment (ROI) - only if you're marketing it right.
Quality content doesn't have to be expensive. In fact, there are many ways to find a quality, cheap writer. By doing your research, getting some paid trials done, and putting in more money when necessary, you'll be able to create high-quality content that helps your business succeed.
Or you can always pitch in some extra budget if you're serious about your business goals.
Articles you may like:
Everything you need to know about outsourcing blog writing
Why you should hire us for blog writing
Pros and cons of hiring a blog writer
Your complete guide to hiring a blog writer
When and when not to hire freelance blog writers
Benefits of hiring a blog writer
10 best websites to find and hire freelance writers
How to vet freelance writer