How To Decide How Much To Pay Your Freelance Blog Writer

The freelancing industry is vague in the sense that it doesn't have any fixed rates. Rates for different services could vary depending on the quality of service, years of experience, location, and other factors. So when it comes to deciding how much to pay your freelance blog writer, it can be confusing.

How Much To Pay Blog Writers?

If you pay too little, you may end up with low-quality content. If you pay too much, you might overspend your budget and may not even get the expected ROI.

Finding the sweet spot for how much to pay blog writers is not an easy task. While paying impressive rates may promise you the quality and standards, but most businesses can’t afford to spend $1000+ per article.

Peak Freelance asked some writers how they'd charge for a <1500 words blog post, and the following chart shows their responses.

So, how do you create a win-win relationship with your blog writers without breaking the bank?

In this article, we will go over the process we've learned with time to price your freelance blog writers just right.


Hiring cheap writers vs. putting in more money for quality

How much does it cost to hire a freelance writer?

Hourly Wages Vs Fixed-Price

There are two ways businesses can pay their freelance blog writers - hourly rate and a fixed price.

Hourly rates are great if you want to have more control over the project as you're only paying for the time spent on the project. However, this may not be ideal if you're working with a tight budget.

On the other hand, fixed-price agreements cover all aspects of the project and deliverables, so you know exactly what you're paying for up front. This type of agreement is best suited for one-time projects with a clear scope.

Why we recommend you to pay on a fixed-price basis

Hourly rates may create an incentive for your freelance blog writer to take longer to complete the project just so they can bill more hours.

When working with a fixed price, businesses can set a budget for the project upfront and freelancers can plan their time accordingly without any surprises. If you're working with a blog writing agency or an individual freelancer, they will most likely charge you based on the project, not hourly.

The main reason is that it's very difficult to track the number of hours spent on a project, especially when it comes to writing. For example, if a writer spends 2 hours researching and 6 hours writing, should you be charged for 8 hours?

On top of that, most businesses want to have a clear understanding of what they're paying for. With hourly rates, you may end up paying for more (or less) than what was originally agreed upon.

This is why we recommend using fixed-price agreements for article writing work.

How To Determine A Fair Fixed Price For Your Writer

Well, to decide that, you have to go through a well-defined evaluation process.

First, you need to figure out the project's scope and objectives. What are you looking for in terms of blog posts - topics, length, frequency, etc.?

Once you have a good understanding of the project's requirements, it's time to research what the market rate is for that type of service. You can use online resources such as Upwork, Freelance Writing Gigs, or simply do a Google search for "average freelance writing rates."

This will give you a general idea of what others are charging for a similar project and will help you set a fair price for your blog writer.

Don't forget to take into account other factors such as the quality of work, years of experience, and location.

How Much To Pay For A Blog Post?

After evaluating the writer, you should interview them to get a better understanding of their writing style, experience, and expertise. Once you've decided that they're a good fit for your project, it's time to talk numbers.

As we mentioned before, the market rate for freelance writers can vary depending on the type of project, location, and years of experience.

Here are a few general price ranges you can pay for different types of blog writing:

  • General interest or lifestyle blog posts: $60-$200

  • Niche or industry-specific blog posts: $75-$300

  • In-depth research pieces: $250-$1000+

Of course, these are just general guidelines and your specific project will ultimately determine the final price.

When setting a price for your blog writer, always keep the evaluation process in mind. By taking the time to properly evaluate and assess a writer, you can ensure that you're getting the best possible value for your money.

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