How To Find Amazing Writers To Outsource Blog Writing

Blogging talent has been rapidly growing - around 32 million people in the US are bloggers. And as much as 38% of the bloggers feel that creating content consistently has been their biggest challenge. The same problem might have led you to outsource blog writing? If so, you're in for a real treat!

Outsourcing your blog might be necessary for a number of reasons. Maybe you don't have enough time to write quality content on a regular basis, or maybe you just don't enjoy writing. In any case, outsourcing your blog writing can be a great way to improve your website's content while freeing up your time.

The process of finding amazing writers to do the work for you can be incredibly painful and time-consuming. Plus, you always need to take double measures to make sure the quality is top-notch.

But, not to forget, landing a great writer can benefit your blog and business in ways you’ve never imagined. Here's what you can do to find writing geniuses in no time!

1. Cold Outreach

Have you ever liked a blog post so much that you looked up the author to see if they're available for hire?

If not, this might be the time to do so. Cold outreach is a method of finding and contacting potential hires that have no prior relationship with you.

The best way to find great writers is to look for people who have already written great content. A simple Google search can help you find amazing blogs in your industry, and the authors behind them.

Once you've found a few great writers and their contact details, it's time to reach out!

2. LinkedIn

LinkedIn is another great place to find potential blog writers. The site is filled with professionals from all industries, so finding someone who writes quality content should not be a no problem.

One of the best things about LinkedIn is that you can see a potential writer's resume, as well as their published work. This makes it easy to determine if they're a good fit for your project.

If not that, you can always post your requirements on LinkedIn and see if any writers reach out to you.

3. Freelancing Platforms

Have you ever used a freelancing platform like Fiverr or Upwork? If not, now might be the time to give them a try.

Freelancing platforms are great because they allow you to post your project and receive bids from interested writers. This makes it easy to compare different writers and find the perfect one for your needs.

What's more, most freelancing platforms have a built-in messaging system that makes communication easy.

You can always read reviews before hiring someone, to make sure they're a good fit.

Related: Top websites to find freelance writers

4. Look For Content Agencies On Google

If you're looking for a writer who can produce high-quality content on a regular basis, searching for content agencies on Google might be worth your time.

Content agencies are businesses that provide content writing services to their clients. This means they have a pool of writers that they can draw from, so you're sure to find someone who's a good fit.

One of the best things about working with a content agency is that they handle all the communication and project management for you. All you have to do is send them your project details and they'll take care of the rest.

Related: Best websites to outsource blog writing

5. Online Job Portals

Online job portals are a great way to find writers for your blog. These websites allow you to post a job description and receive applications from interested writers.

One of the best things about online job portals is that you can filter your results by price, experience, and location. This makes it easy to find the perfect writer for your project.

6. Ask Your Network

If you know someone who's a great writer, don't be afraid to ask them to write for your blog.

Most people are happy to help out a friend, and it's a great way to get quality content without spending a lot of time or money.

How To Ensure That The Writers You Choose Are Amazing?

There's one thing that all of these methods have in common: they all require you to find great writers. And, finding great writers can be a challenge.

Here are a few tips to help you make sure that you're choosing the best writers for your blog:

1. Ask For Writer's Portfolio Or Published Work

This is the thumb rule -  never hire a writer without looking at their previous work. A good way to do this is to ask for a writer's portfolio or a list of published work.

If the writer can't provide you with this information, it's best to move on.

Additionally, when you receive a writer's published work, do a little research on how their content is performing on Google. If their work is ranking well and receiving a lot of traffic, it's a good sign that they know what they're doing.

2. Set Some Ground Rules

Before you start working with a writer, it's important to set some ground rules. This will help ensure that both you and the writer are on the same page from the start.

Some things that you might want to include in your ground rules are:

  • The topics that you want the writer to cover

  • The tone and style of the articles

  • The length of the articles

  • The frequency of the articles

3. Check If They Have Experience Writing For Your Niche

When you're looking for writers, check if they have experience writing for your niche.

If they don't, it's not necessarily a deal-breaker. Investing in a writer with industry expertise comes with certain perks. They might be able to provide insights that you wouldn't have otherwise thought of, which can make your content more valuable to your readers.

4. Talk Numbers

If you don't want any trouble, it's important to talk numbers with the writer before you start working with them. This means discussing things like the price per word, cost per article, the amount of revisions that are included in the price, and how long it will take for them to write a particular number of words.

By discussing these things upfront, you'll avoid any surprises down the road. You will also want to know their preferred method of payment.


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5. Discuss How Involved You Want To Be In The Writing Process

Some bloggers prefer to be very involved in the writing process, while others prefer to take a backseat. It's important to discuss this with the writer before you start working with them. Make sure your writer is comfortable with your involvement (or lack thereof) in the writing process.

6. Do A Paid Trial

If you're not sure if a writer is a good fit for your blog, consider doing a paid trial. This will give you a chance to see how the writer performs on your blog and if they're a good fit for your audience.

Furthermore, this would be a great chance to see how the writer adapts to your brand's tone and style.

7. How Well They Communicate

Without proper communication, it will be difficult to get the results that you want from your writer. Discuss how often you want to communicate with the writer and what method you prefer (email, phone, Skype, etc.).

Additionally, make sure that the writer is responsive to your communications. If they're not responding in a timely manner, it might be a sign that they're not dedicated to your project.

The bottom-line is that finding a great writer for your blog takes time and effort. But, if you're willing to put in the work, it will be worth it in the end. Your blog will be filled with high-quality content that your readers will love.

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