How To Outsource Blog Writing

Do you want to outsource blog writing and want to learn about it? If yes, you've come to the right place!

According to the Content Marketing Institute, 60% of the bloggers report that content marketing is one of the most effective ways to generate leads for a business. Blogging has become an integral part of content-led marketing strategy for businesses of all sizes. More and more businesses are seeing the value in having a blog as part of their overall marketing strategy. After all, as much as 77% of internet users read blogs. However, not all businesses have the time or resources to dedicate to maintaining a blog. This is where outsourcing blog writing can be a valuable option.

In this article, we're going to discuss the basics of outsourcing blog writing and how you can outsource efficiently.

But before you do, here are a few things you must do:

1. Define Purpose And Scope Of Your Project

Before you can outsource blog writing, you need to define its purpose and scope. What are you hoping to achieve with your blog? What topics will you cover? How often will you post new content?

These are all important questions that need to be answered before outsourcing. This will help ensure that your project is executed properly and on time.

2. Establish Requirements And Expectations

In addition to defining the purpose and scope of your project, you should also establish requirements and expectations. What are your standards for quality? What is the deadline for completing the project? How much content do you expect each week?

Establishing requirements and expectations before hiring a writer or agency will help you successfully complete your writing project.

3. Set A Budget

Outsourcing blog writing doesn't have to be expensive, but it's important to set a budget for your project. This will help ensure that you don't overspend and that you're getting quality work for your money.


How much to pay your blog writer?

How much does it cost to hire a freelance writer?

Hiring cheap writers vs. putting in more money for quality

4. Don't Outsource Before You Have An Editorial Calendar

An editorial calendar is a must-have when outsourcing blog writing. This will help ensure that your project stays on track and that new content is posted regularly. Without an editorial calendar, it's easy for projects to get off track and fall behind schedule.

For your reference, bloggers who publish more often report “strong results.” So, create your content calendar in a way to ensure that you’re publishing more frequently.

5. Define Brand Identity And Voice

Before you can outsource blog writing, you need to establish your brand identity and voice. What is your brand all about? What are your core values? What tone should your writing have? What fonts and colors will be used? How many images do you want to use per blog post?

Your brand identity and voice should be communicated to your writer so they can capture it in their writing.

Now that you've done your homework, it's time to start outsourcing!

Outsourcing Blog Writing: Freelancer Vs Content Agency

When we talk about outsourcing blog writing, businesses usually have two options: hiring a freelance writer or using a content agency.

Related: Individual writers vs. content agencies

Hiring A Freelance Writer

The first option is to hire a freelance writer. This can be a great option if you're looking for someone to help with specific tasks such as writing blog posts, creating social media content, or drafting email newsletters.

When hiring a freelance writer, it's important to make sure they have the right skills and experience for the project. You'll also want to establish clear expectations and guidelines for the project so there's no confusion on what's expected of the writer.


  • Can be more cost effective than using an agency

  • More control over the project as you're working one-on-one with the writer

  • Can build a long-term relationship with the writer


  • May have to spend more time managing the project

  • Quality can vary depending on the writer


Using A Content Marketing Agency

The second option is to use a content marketing agency. This can be a great option if you're looking for help with your overall content marketing strategy. A content marketing agency can help with everything from developing a content strategy to creating and executing a content marketing plan.

The main benefit of using a content marketing agency is that they have a team of experts who can help you with all aspects of your content marketing. This includes everything from writing the content, developing your strategy to creating and executing your content marketing plan. 


  • A team of experts who can help with all aspects of your content marketing

  • Can save you time and money by developing an effective content marketing strategy

  • Can provide insights and guidance on the latest trends in content marketing


  • Can be more expensive than hiring a freelance writer

  • May have less control over the project as you're working with a team of writers

In the end, it's up to you to decide which option is best for your business. But, whichever route you choose, make sure you do your homework before outsourcing blog writing.

Outsourcing Blog Writing: How To Do It Right

Once you have decided whether you want to outsource blog writing to a freelance writer or use a content marketing agency, it's important to follow some best practices to make sure the project goes smoothly.

Related: Strategies to outsource blog writing

1. Ask For Recommendations

If you're not sure where to start your search for a writer or agency, ask for recommendations from friends, family, and colleagues. Chances are someone you know has used outsourcing services before and can give you a good starting point.

2. Do Your Research

Once you have a few options in mind, it's important to do your research. You can find qualified blog writers and agencies on multiple platforms like BlogWriters.In, Fiverr, Upwork, and Freelancer

When looking at profiles, pay attention to reviews, ratings, and past projects. This will give you a good idea of the quality of work you can expect from each freelancer or agency.

Related: Best websites to outsource blog writing

3. Start Vetting Freelancers Or Agencies

After shortlisting a few potential candidates, start vetting them to see which one is the best fit for your business. This includes asking for writing samples, reviewing their rates, and checking their availability. 

It's also important to make sure the writer or agency understands your brand identity and voice, which takes us to the next step.

Related: How to vet freelance writers

4. Communicate Your Requirements And Brand Identity

Once you've found a few freelancers or agencies that you're interested in working with, you need to communicate your requirements and brand identity. This includes everything from your budget to your tone and style preferences.

5. Set Up A Test Project

Once you've communicated your requirements, it's a good idea to set up a test project. This will give you a chance to see how the writer or agency works and if they are a good fit for your business.

6. Finalize The Right Candidate/Agency

Once you've completed the test project, it's time to finalize the right candidate or agency. Review the work and ask for feedback from your team. If everything looks good, go ahead with the service provider of your choice.

7. Create A Contract

It's always a good idea to create a contract with the writer or agency you're working with. This will help to protect both parties and ensure that everyone is on the same page. Include everything from the project timeline to the payment terms.

8. Follow Up And Evaluate

Once the project is completed, it's important to follow up and evaluate the outcome. Did the writer or agency meet your expectations? Was the work high quality? If not, what can be done to improve the process for next time? 

Outsourcing content can be a great way to get high-quality results without having to worry about the logistics. By following these best practices, you can ensure that the project goes smoothly and you're happy with the final product while you focus on running your business.

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