Should You Outsource Blog Writing? Pros And Cons

 

51% of the business owners have reported that content management is a significant part of creating a cohesive buyer journey for their businesses. The companies who blog receive 97% more links than those who don’t. Perhaps that’s the reason more and more businesses are adopting blogging as a key aspect of their content marketing strategy.


But, when it comes to keeping up a blog, they often get stuck at one question: 


Should I hire someone to write articles for my blog or should I write them myself?


That's an excellent question to ask. In most cases, the answer lies somewhere in the middle


There are several things you should consider when making your decision:


  1. The quality of content you can produce on your own

  2. How much free time you have to write blog posts

  3. The budget you have for outsourcing blog writing

  4. How often you want to publish new content on your blog

  5. The topics you want to cover on your blog

  6. The target audience for your blog

  7. The overall tone and style of your blog

  8. Your own personal preferences!


If you're not a strong writer or if you don't have the time to write blog posts on a regular basis, then it might be a good idea to hire someone to do it for you. 


There are many great freelance writers out there who can help you produce high-quality content for your blog. Just make sure that you take the time to find a writer who is a good fit for your blog's tone and style. 


Additionally, if you have a limited budget for outsourcing, then you may want to consider only hiring a writer for your most important blog posts. For example, if you want to publish two blog posts per week, you could write one of them yourself and hire a writer to handle the other. 


Ultimately, the decision of whether or not to outsource blog writing is up to you.

Pros - Why Outsourcing Your Blog Content Is A Great Idea

Let's talk about five best things about it:


  • You can focus on other important aspects of your business

  • You can get high-quality content from professional writers

  • You can save time by not having to write the content yourself

  • You can publish consistently

  • You'll be able to boost your blog's authority and credibility




Now, let's go over these points more closely...

1. You Can Focus On Other Important Aspects Of Your Business

Whether you're a full-time blogger or manage other types of businesses, or both, there are only a limited number of hours in a day. 


If you're spending all your time writing blog posts, then you're not going to have much time left for other important tasks, such as promoting your blog or working on other aspects of your business. 


Being a solopreneur, you have so much on your table. If we talk about blogging out of all those things, you'll be responsible for:


  • Upkeeping your blog i.e. publishing consistently,

  • Promoting your blog yourself by creating social media posts, reaching out to other bloggers, etc.

  • Creating new content - researching topics, drafting outlines, writing and editing drafts, and publishing

  • Managing your blog's design - choosing a template, tweaking the code, adding widgets and features


That is a lot of work for a one-man band! So if you can afford to outsource at least some of that work - it will free up more time for you to do other things. 

2. You Can Get High-Quality Content From Professional Writers 

One thing that often holds people back from outsourcing their blog writing is the fear of getting low-quality content. 


However, this is not usually the case. 


There are many professional writers who can provide high-quality content for your blog - and you don't have to spend a lot of money to get it. 


In fact, there are many great freelance writers who charge very reasonable rates. So if you're on a tight budget, outsourcing your blog writing can still be a viable option. 


Related: How to create awesome content

3. You Can Save Time By Not Having To Write The Content Yourself

This is probably one of the biggest benefits of outsourcing your blog writing. 


By hiring a professional writer, you can save yourself a lot of time and effort that would otherwise be spent on writing blog posts. 


Think about all the tasks that go into creating a high-quality blog post: researching a topic, drafting an outline, writing the draft, editing it, and publishing. 


That's a lot of work - especially if you're trying to publish multiple blog posts per week. 


Outsourcing just a portion of that work can free up a lot of time for you to focus on other things. 

4. You Can Publish Consistently 

One of the biggest challenges for bloggers is consistency. It can be difficult to maintain a consistent publishing schedule - especially if you're also trying to handle all the other aspects of your business. 


However, consistency is important for a successful blog. Publishing anywhere between 2-4 times per week can provide better overall results in terms of both traffic and conversions. By outsourcing your blog writing, you can ensure that you're able to publish new content on a regular basis. 


This will not just keep your readers engaged, it will also help to attract new readers and followers. 

5. You'll Be Able To Boost Your Blog's Authority And Credibility 

When you outsource your blog writing, you have the opportunity to publish high-quality content on a regular basis. 


This can help to boost your blog's authority and credibility - which is important for attracting new readers and followers. 


Additionally, publishing high-quality content can also help you to rank higher in search engine results pages (SERPs), which can bring more traffic to your blog.


For further information, check our post on 8 Advantages Of Hiring A Freelance Blogger For Your Business

Cons: The Possible Scenarios When You Should Avoid Outsourcing

There are a few scenarios where it may be best to avoid outsourcing your blog writing: 


Related: When and when not to hire freelance writers

1. When You're Not Ready To Commit To A Consistent Publishing Schedule 

If you're not ready to commit to publishing new content on a regular basis, then outsourcing your blog writing probably isn't the best idea.  


Remember, consistency is important for a successful blog. So if you're not prepared to publish new content consistently, it's better to wait until you're ready.

2. When You Don't Have The Budget To Hire A Professional Writer 

If you don't have the budget to hire a professional writer, outsourcing your blog writing may not be the best option for you. 


However, there are many great freelance writers who charge very reasonable rates. So if you're on a tight budget, there are still plenty of options available for you.


Related:

How much does it cost to hire a freelance writer?

Hiring cheap writers vs. putting in more money for quality

How much to pay a blog writer?

3. When You're A Newbie Blogger

If you're a newbie blogger, then outsourcing your blog writing may not be the best idea. 


There are a lot of things to learn when starting out as a blogger - and hiring a professional writer may not be one of them. 


It's important to gain experience writing your own blog posts before outsourcing any of that work. This will help you learn the ropes and get a feel for what it takes to run a successful blog. 


By keeping these pros and cons in mind, you can make the best decision for your blog. If you do decide to outsource your blog writing, make sure to hire a professional writer who can produce quality content that aligns with your brand.


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