The Pros And Cons Of Hiring A Freelance Blog Writer
Blogging has been around for a few decades and has only grown in popularity. Many businesses are taking advantage of this powerful content marketing tool, and it's hard for businesses to refrain from blogging altogether for a number of reasons. After all, blogging is the third largest content marketing strategy and the most scalable and affordable approach to promote a business. In fact, the marketers that make blogging their mainstream marketing strategy see 13x more ROI. Not just that, blogs lead to an increase of 67% more leads monthly for businesses.
At the same time, running a blog is hard work. Consistently coming up with new and fresh ideas, taking quality photos for your blog, formatting posts, and promoting your content can be extremely time-consuming. This is where outsourcing your blog content to a freelance writer comes in handy.
According to the Content Marketing Institute, 75% of large organizations, 54% of medium-sized organizations, and 37% of small organizations, outsource part of their content marketing efforts - which include content writing as well.
There are pros and cons to hiring a freelance blog writer. As with anything, it's important to evaluate these factors before making a decision for your business.
Pros Of Hiring A Freelance Blog Writer
1. Freelance Blog Writers Are The Cheapest Option You Have
When it comes to outsourcing your blog content, there are usually three options - outsource to a content agency, hire a full-time writer, or outsource your content to an independent freelance blog writer. When all three options are compared, content agencies and full-time writers tend to be the most expensive.
Therefore, working with an individual blog writer can save you money while still providing you with quality content.
2. Tap Right Into The Expertise
Most freelance writers have an expertise in certain industries. When you hire a freelance blog writer, you can be assured that the person has extensive knowledge about the topic they're writing about.
This is especially beneficial if you're looking for someone who knows your industry and its audience inside and out. Such freelancers will not only help you create content that converts, but also give your business a more professional appearance.
3. Get Fresh, New Perspectives
It's easy to get stuck in a content rut and start churning out the same old blog posts over and over again. This is not only uninteresting for your audience, but can also be damaging for your business.
Hiring a freelance blog writer helps you break out of this rut by providing you with new perspectives and fresh ideas. This will not just help keep your blog interesting, it will also show your audience that you're constantly striving to improve and provide valuable content.
4. Flexibility In Terms Of Work Schedule
One of the best things about working with a freelance blog writer is the flexibility it offers. You can work with them on an as-needed basis, which means you don't have to commit to a long-term contract.
This is extremely beneficial if you're not quite sure how often you need content or if you want to test out different writers before making a decision.
5. Increased Productivity
22% of bloggers believe in publishing new posts on a weekly basis, which requires a lot of content creation consistently.
If you find yourself struggling to keep up with your blog or consistently falling behind on your content calendar, hiring a freelance blog writer can help increase your productivity.
Since they'll be taking care of all the writing, formatting, and promoting for you, you'll have more time to focus on other aspects of your business. This can be extremely helpful if you're trying to grow your business and don't have the time to do everything yourself.
6. Choose From A Pool Of Talent
According to the United States Department of Labor Statistics, in 2020, 68 percent of the 143,200 occupations held by writers and authors were taken by self-employed/freelance writers. There is indeed a large pool of freelance writers to choose from.
This does not just give you a wide range of talent to pick from, it also means you're more likely to find a writer whose style and tone aligns with your business.
7. Easily Scalable Content
When you hire freelance blog writers, you can easily scale up content production.
If, for example, you're having a busy month and need more content than usual, you can simply contact your writer and ask for an additional post or two. Conversely, if you're taking a break or don't have the budget for regular content, you can easily scale back without any problems.
Cons Of Hiring A Freelance Blog Writer
1. Vetting Process Can Take Time
The vetting process can take time, especially if you're not quite sure what and where to look. However, it's important to remember that the time invested now will pay off in the long run with high-quality, engaging content.
2. Freelance Contracts Are Non-Exclusive
One thing to keep in mind when working with a freelance blog writer is that their contract is non-exclusive. This means they're free to work with other clients simultaneously.
While this usually isn't an issue, it's something to be aware of if you have a specific vision for your blog and don't want any outside interference.
3. The Relationships With Freelancers Are Not Always Consistent
Another potential downside of working with a freelance blog writer is that the relationships are not always consistent. This is due to the nature of freelancing and the fact that writers are often working with multiple clients at one time.
As a result, you might find yourself working with a different writer each time you need content, which can make it difficult to establish a rapport or build a relationship.
4. You Might Have To Find More Than One Writers For High Content Demand
If you have a high demand for content, you might need to find more than one freelance blog writer to help you keep up with the demand. This can be tricky, as you'll need to make sure each writer is a good fit for your business and that they're able to produce quality content on a regular basis.
Hiring A Freelance Blog Writer: The Bottom Line
If you decide that working with a freelance blog writer is the best option for your business, be sure to take the time to vet potential candidates carefully. And once you've found the right writer, be sure to clearly communicate your expectations and give them plenty of direction to ensure they produce the high-quality content you need.
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