When And When NOT to Hire Freelance Blog Writers?
The demand for content is high and shows no signs of slowing down. Around 42% of small businesses employ freelancers instead of recruiting in-house teams. So, it's no surprise that hiring a freelance writer has been an obvious choice for businesses for their content needs.
But, is hiring a freelancer always the best option?
The answer to this question is not as straightforward as it may seem.
Therefore, we have divided this article into two sections: when to hire a freelance writer and when not to.
When To Hire A Freelance Writer
Freelance blog writers are a great choice in specific scenarios. They can be very beneficial to your business, provided you hire the right person for the job.
Here are some instances when it makes sense to hire a freelance writer:
When You Need Someone With Industry Expertise
Pro Tip: Whenever you need someone who has in-depth industry expertise, experienced freelancers are your best bet.
If you're looking for someone to create high-quality, well-researched content, then you need to look for a freelancer with extensive industry experience.
They will be able to provide valuable insights that come from working in the trenches. This is vital when your target audience is looking for in-depth information on a specific topic.
When Time Is Of The Essence
Another time when you may want to consider hiring a freelance writer is when you need a quick turnaround for your content.
This is because they are often very flexible with their timelines. They're also usually very responsive, which means you can get your content created and published in a timely manner.
When You're On A Tight Budget
Freelance writers are often more affordable than in-house writers.
This is because they don't require the same benefits that in-house employees do, like healthcare and 401k plans.
Plus, you only have to pay them for the work that they do, which can save you money in the long run.
When You Don't Have The Resources To Hire In-House
Hiring a freelance writer is also a great option when you don't have the resources to hire in-house.
This could be because you don't have the money to hire someone full-time or because you don't have the space for another employee. Freelance writers can work remotely, which means you don't have to worry about anything apart from sending them your requirements and money when they're done.
When You're Not Sure What You Need
Around 60% of marketers create at least one piece of content each day, which is why you should also be creating content more often. This requires planning for your content ahead of time. If you're not sure what you need, then hiring a freelance writer can be a great way to figure it out.
This is because they will help you come up with ideas and they can also help you execute those ideas. Plus, if you're not happy with the final product, you can always end the relationship without any hard feelings.
When Not To Hire A Freelance Writer
There are also times when hiring a freelance writer is not the best option.
Let's discuss a few such scenarios.
When You Need Content Regularly
Do you know what happens when your marketing team writes the content?
Therefore, if you need content on a regular basis, hiring a freelance writer might not be the best idea. This is because they might not be able to commit to your schedule and you might have to get your in-house marketing team to write the content anyway.
Plus, if you have a last-minute request, freelancers might not be available to do it.
In this case, it's better to hire an in-house writer or use a content marketing agency that can provide you with content on a regular basis.
When Quality Is Your Top Priority
If quality is your top priority, you might want to reconsider hiring a freelance writer.
This is because they might not have the same standards as your brand does and they might not be able to produce the kind of content you're looking for.
If you're willing to take the time to find a freelance writer who is a good fit for your brand, then it's okay to hire them. However, if you're looking for someone who can produce high-quality content right off the bat, then an in-house writer might be a better option.
When You Need To Write For Multiple Clients
When you work with a freelance writer, you're essentially working with a one-person operation.
This means that they can only write for one client at a time.
If you need someone who can write for multiple clients, then a writing agency or in-house writer might be a better option. This is because they will have a team of writers who can handle different projects simultaneously.
When You Need to Brainstorm Ideas
If you need help brainstorming ideas, then a freelance writer is probably not the best person to ask.
This is because they are not usually involved in the ideation process and they might not be familiar with your business goals.
In this case, it's better to consult with your in-house marketing team or an agency that specializes in content marketing.
When You Need Custom Content Every Now And Then
If you need custom content more frequently, then a freelance writer might not be the best option.
This is because they generally work on a per-project basis, which means you'll have to keep hiring them every time you need something written.
In this case, it would be more cost-effective to hire an in-house writer or use a content marketing agency that can provide you with custom content on a regular basis.
Hiring a freelance writer can be a great way to get high-quality content without breaking the bank. However, it's important to know when and when not to hire one.
Always set your needs and priorities before you start looking for a freelance writer or an in-house writer. This will help you find the right person who can help you achieve your content marketing goals.
Use the tips above to help you make the right decision for your business.
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