Your A-Z Guide To Hiring A Freelance Blog Writer For Your Business
If you're a blog owner striving to make your blog the best it can be, you probably know the struggle of writing quality content and keeping your blog up-to-date. Not everyone is a gifted writer, and it can be difficult to come up with new topics and angles to keep your blog fresh. And if not that, you may not always have the time to update your blog with fresh content every week.
If you want to make your business a success, it's important to keep a consistent flow of content. Around 47% of buyers usually go through 3-5 pieces of content on a website before going down into the sales funnel. In fact, you should be publishing more than 16 times a month to maximize your chances of success. In the year 2021, 22% of bloggers weekly published new posts. That's a lot of content!
Source: Visualizer Lite
This is where a freelance blog writer comes in to help take some content-creation weight off your shoulders.
Why Hire A Freelance Blog Writer?
If you want to maintain a steady editorial calendar that meets your quality standards, hiring a freelance blog writer is the best way to go.
This will not just free up some of your time, it will also bring in a fresh perspective and voice to your blog.
A good freelance writer will be able to capture your brand's unique voice and tone and produce content that is not only enjoyable to read but informative and useful to your audience.
Not just that, a great freelance writer will also compliment your content marketing strategy by producing killer content that will help you reach your business goals.
When Should You Hire A Freelance Writer?
When you don't have required skills to produce content that sells
When you want to free up your time to focus on other business activities and goals
When you don't have the time to produce content every week
When you need help with content ideation
When you want to improve your blog's quality and readability
How To Go About Hiring A Freelance Blog Writer?
Now that we've gone over some why's of hiring a freelance writer and when you should do it, let's get into how you can actually go about hiring one.
Here's A Quick Step-By-Step Guide
1) Define Your Blogging Goals
Before you start looking for a freelance writer, you need to take some time to sit down and define your blogging goals. What are you hoping to achieve with your blog? Are you looking to grow your audience, drive traffic to your website, or establish yourself as an expert in your field?
Once you have a good understanding of what you want to achieve with your blog, you can start thinking about the type of content that will help you reach those goals.
2) Make A Budget
Hiring a freelance writer doesn't have to be expensive. In fact, there are a number of ways to find quality writers without breaking the bank. There are a few things you can do to keep costs down:
Set a budget and stick to it
Ask the writer to provide a proposal outlining what they can deliver for your budget
Negotiate rates and packages
Compare rates and services offered by a few different writers
3) Hunt For Writers On The Right Platforms
Now that you know what you need and how much you're willing to spend, it's time to start looking for writers. You can start finding writers on platforms like BlogWriters.In, Upwork, Fiverr, and PeoplePerHour.
The key is to take your time and look through a few different profiles before making your decision. Be sure to check out samples of their work, read reviews from past clients, and get a feel for their writing style.
Create a list of few shortlisted candidates before you finalize hiring.
4) Scout For The Right Writer
There are a few things to keep in mind when looking for a freelance blog writer:
Do they have experience writing the type of content you need?
Do their writing style and tone match your brand's voice?
Are they able to produce quality content on a regular basis?
To find answers to these questions, you can start by reading through some of their previous work. If they don't have any published work that you can read, you can ask for samples.
Another great way to gauge a writer's ability is to see if they have any positive reviews or testimonials from previous clients.
4) Create A Contract
Once you've found the right writer, you can create a contract that outlines the terms of the project. This will help ensure both parties are clear on what is expected from each other. Some things you may want to include in your contract are:
The type of content the writer will produce
The topic or topics they will write about
The frequency of content submission
Other services they will be providing
The length of each post
The deadline for each piece of content
The budget for the project
5) Provide Clear Instructions
To get the best results from your freelance writer, it's important to provide clear instructions. This means being as specific as possible about what you're looking for.
Some things you may want to include in your instructions are:
An overview of the project
A list of topics to write about
A list of keywords to use
Your brand's tone and style guide
Your target audience
Your blog's goals
Your content schedule or editorial calendar
The format you prefer with preferred fonts (e.g., Word document, Google doc, etc.)
6) Set A Deadline And Stick To It
Setting a deadline will help ensure that your content is published on time and that you're not left waiting on the writer.
To make sure your deadlines are met, be sure to include them in your contract and communication with the writer. At the same time, you must allow your freelance writer enough time to write a quality post. For your reference, 38% of bloggers who spend more than 6 hours on writing a post report “strong results”.
You may also want to consider setting up a system where you approve each piece of content before it's published.
7) Pay On Time
Paying your freelance writer on time is important for a number of reasons. First, it shows that you're serious about the project and that you value their work. Second, it helps build trust between you and the writer.
If possible, try to pay your writer within a week of them submitting their content. This will help them stay motivated and continue producing quality work.
7) Stay On Top Of The Process
You should stay on top of the process while your project is underway. This means checking in with the writer regularly and providing feedback as needed.
Always review each piece of content before it's published. This will help ensure that it meets your standards and aligns with your brand's voice.
By following these tips, you can set yourself up for success when working with a freelance writer. With a little preparation and some clear expectations, you can get the high-quality content you need to grow your blog or business.
Articles you may like: