All You Need To Know About Hiring A Blog Writer

 

You started a blog. You’re excited to share your ideas with the world. You’re ready to build an audience and make a difference.


But there’s a problem…


You don’t have time to write.


Or maybe you’re not a great writer. Maybe you don’t even like writing.


Whatever the reason, hiring a blog writer can be a great solution.

But Why Blogging?

Blogging has become one of the most popular ways to communicate online. There have been around 70 million posts being published by WordPress bloggers each month. A blog allows you to share your thoughts, ideas, and experiences with the world. According to OptinMonster, 34% of bloggers reported that regularly updating content on blogs produces strong results.


And it’s not just a one-way street. Your readers can interact with you by leaving comments and sharing your posts on social media.


This two-way communication is one of the things that makes blogging so special. It allows you to build relationships with your readers and create a community around your ideas.


Another reason to blog is that it can help you build your brand and grow your business. After all, businesses that have blogs get 2x more email traffic as businesses who don’t. By sharing valuable content, you can attract new customers and clients. And if you include links to your products and services, you can even make sales directly from your blog!


So if you’re looking for a way to reach new people and share your ideas, blogging is a great option.


But what if you don’t have time to blog? Or what if you don’t like writing?


This is where hiring a blog writer can help.

Why Hire A Blog Writer?

Businesses and solopreneurs alike have turned to professional writers to create content for their blogs.


Related:

Benefits of hiring a blog writer

Pros and cons of hiring a blog writer

When and when not to hire freelance writers

Benefits of outsourcing blog writing


And there are plenty of good reasons to hire a blog writer, such as:

1. Their Expertise Can Bring More To Your Blog/Business

One of the biggest advantages of hiring a blog writer is that they can bring their expertise to your blog or business.


For example, let’s say you own a pet store. You might be an expert on dogs, but you might not know much about cats. So if you want to start writing about cats on your blog, it would make sense to hire a writer who is an expert on felines.


They can provide valuable insights and information that you wouldn’t be able to provide on your own. And this can help you attract new readers and grow your business.

2. They Can Help You Save Time

Another benefit of hiring a blog writer is that they can help you save time. If you’re running a business, you probably don’t have a lot of spare time to sit down and write blog posts.


But when you hire a writer, they can take care of the writing for you. This way, you can focus on other aspects of your business while still getting new content for your blog.

3. They Can Bring A Fresh Perspective

If you’ve been blogging for a while, it’s easy to get into a rut. You might find yourself covering the same topics over and over again.


Or maybe you’re just not sure what to write about next.


Hiring a blog writer can help with this as well. They can bring a fresh perspective to your blog and give you new ideas for content.

4. They Can Help You Reach A Wider Audience

When you hire a professional writer, they can help you reach a wider audience. This is because they likely have their own network of followers and readers.


So when they start writing for your blog, they can share your content with their own audience. This can help you attract new readers and grow your blog or business.

5. They Can Help You Write Better And Scalable Content

If you’re not a great writer, hiring a blog writer can help you write better content. A good writer will be able to take your ideas and turn them into well-written, engaging blog posts.


This is important because the quality of your content will play a role in how successful your blog is. If you want to attract new readers and keep them coming back, you need to make sure your content is high-quality.


In addition, a professional writer can help you create content that is scalable. This means that they can help you create content that can be repurposed or reused in other ways.


For example, they could take one of your blog posts and turn it into an infographic or a video. Or they could take several of your blog posts and turn them into an eBook.


This can save you a lot of time and help you get more mileage out of your content.

6. They Can Help You With Your Social Media Marketing

If you’re not using social media to promote your blog, you’re missing out on a lot of potential traffic.


But social media marketing can be time-consuming. And if you’re not sure how to do it effectively, you might not get the results you want.


Hiring a blog writer who is also experienced in social media marketing can help you with this. They can help you create content that is shareable and that will help you attract new readers and followers.

7. They Can Help You With SEO

If you want your blog to be successful, you need to make sure it’s optimized for search engines. This is where SEO (search engine optimization) comes in.


SEO is the process of making your website or blog more visible in search engine results pages. When someone does a search on Google or another search engine, you want your blog to come up as high as possible in the results.


But SEO can be complex and time-consuming. If you’re not sure how to do it effectively, you might not get the results you want.


Hiring a blog writer who is also experienced in SEO writing can help you with this. They can help you create content that is optimized for search engines and that will help you attract new readers and followers.

8. They Can Be Cheaper Than In-House Writers

If you’re on a tight budget, hiring a freelance blog writer can be a more affordable option than hiring an in-house writer.


This is because you won’t have to pay for their benefits or overhead costs. You also won’t have to commit to paying them a salary for a certain number of hours per week.


Instead, you can simply agree to pay them per article or per project. This can be a more affordable option, especially if you only need content on an occasional basis.


Related: Hiring cheap writers vs. putting in more money for quality

9. You Can Hire Multiple Writers For Different Requirements

If you have different content needs, you can hire multiple writers to help you with different tasks.


For example, you could hire one writer to help you with blog posts and another writer to help you with eBooks or other long-form content.


This can be a great way to get the help you need while also staying within your budget.

10. You Don't Need To Train Them

When you hire a professional blog writer, you don’t need to spend time training them on your company or your industry.


This is because they should already have the knowledge and experience necessary to write quality content.

Things To Take Care Of Before Hiring A Blog Writer

Even though there are many benefits of hiring a blog writer, there are also a few things you need to take care of before you hire one.


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Here are a few things to keep in mind:

1. You Have Clear Goals For Your Blog

A blog without a goal will be all over the place and won’t be effective. That’s why it’s important to have clear goals for your blog before you start looking for a writer.


Do you want to use your blog to generate leads? To build relationships with customers? To drive traffic to your website?


Whatever your goal is, make sure you have a clear plan in place before you start looking for a writer. This will help you find a writer who can help you achieve your goals.

2. You Know Your Target Audience

If you don’t know who your target audience is, it will be difficult to find a writer who can appeal to them. That’s why it’s important to have a clear understanding of your target audience before you start looking for a writer.


Do some research and determine who your target audience is. What are their demographics? What are their interests? What problems do they need help with?


Answering these questions will help you find the right writing talent.

3. You Have A Budget In Place

Hiring a professional writer can be expensive at times, so it’s important to have a budget in place before you start looking for one.


Determine how much you’re willing to spend on a writer and then look for someone who fits within that budget. This will help you avoid overspending on your content marketing efforts.

4. You Know What Type Of Content You Need

There are many different types of content, so it’s important to know what type of content you need before you start looking for a writer.


Do you need blog posts? Articles? EBooks? Videos? White papers?


Once you know what type of content you need, you can start looking for a writer who specializes in that type of content.

5. You Have A Process In Place For Approving And Editing Content

Before you hire a writer, it’s important to have a process in place for approving and editing content. This will help ensure that all of the content meets your standards and that it aligns with your goals.


Determine who will be responsible for approving and editing content. Will it be you? A member of your team? Your marketing agency?


Then, create a process for how content will be approved and edited. This will help you avoid any confusion or delays down the road.

6. You Have An Editorial Calendar In Place

An editorial calendar is a tool that helps you plan, organize, and track your content. It can be a helpful way to keep track of your content ideas and make sure that your content is published on a regular basis.


If you don’t have an editorial calendar in place, now is the time to create one.

7. You Have A Style Guide Ready

A style guide is a document that outlines the standards for your company’s voice and tone. It can be helpful to have a style guide in place before you start working with a writer.


This will help ensure that your content sounds consistent and that it aligns with your brand. Plus, it can save you time by eliminating the need to edit each piece of content for style.

8. You Have A List Of Keywords And Topics

If you want your content to be optimized for search engines, it’s important to have a list of keywords and topics ready. This will help you find a writer who can create content that is optimized for your target keywords.


It can also be helpful to provide your writer with a list of topics that you would like them to write about. This will help them understand your content goals and create content that aligns with those goals.

9. You Have A Distribution Plan In Place

Once you have your content, you need to have a plan for how you’re going to distribute it. Will you post it on your website? Send it out in an email newsletter? Share it on social media?


It’s important to have a distribution plan in place before you start working with a writer. This will help ensure that your content reaches your target audience.


Hiring a blog writer can be a great way to improve your content marketing efforts. Just make sure you take care of these things before you hire one. Doing so will help you find the right writer for your needs and avoid any potential problems down the road.

What To Look For In A Blog Writer?

When you’re looking for a blog writer, there are a few things you should keep in mind.


Related: How to find and hire amazing blog writers

1. A Good Communicator

One of the most important qualities to look for in a potential blog writer is good communication skills. This includes both written and verbal communication.


You should look for a writer who is able to communicate effectively and efficiently. This will help ensure that you’re able to get your content ideas across to them and that they understand your vision for the content.

2. A Good Listener

In addition to being a good communicator, it’s also important to look for a writer who is a good listener. This means that they should be able to understand your content goals and take direction well.


You should look for a writer who is open to feedback and willing to make changes based on your input. This will help ensure that you’re able to get the content that you want.

3. A Good Story-Teller

One of the most important qualities of a good blog writer is the ability to tell a good story. A good storyteller will be able to capture your readers' attention and keep them engaged.


Look for a writer who is able to weave together a compelling story that drives home your content goals.

4. A Good Researcher

Another important quality to look for in a potential blog writer is good research skills. A good researcher will be able to find relevant and accurate information to include in your content.


If you’re looking for a writer who can create data-driven content then it’s especially important to find a writer with good research skills.

5. A Good Writer

Of course, one of the most important things to look for in a potential blog writer is good writing skills. A good writer will be able to create well-written and engaging content.


When you’re looking for a writer, take a look at their previous work to get an idea of their writing style and skill level. This will help you determine if they’re a good fit for your needs.

What Should Your Vetting Process Be Like?

When finalizing your decision on who to hire, it’s important to have a solid vetting process in place. This will help ensure that you find the best possible writer for your needs.


Related:

The process of vetting freelance writers

How to outsource blog writing


Here are a few things to keep in mind when vetting potential blog writers:

1. Check Their References

One of the best ways to get an idea of a potential blog writer’s skills and abilities is to check their references. Ask for references from previous clients and see what they have to say about the writer.


This will give you a good idea of what it’s like to work with the writer and whether or not they’re likely to be a good fit for your needs.

2. Ask For Writing Samples

Another great way to get an idea of a potential blog writer’s skills is to ask for writing samples. This will give you a chance to see their writing style and see if it’s a good fit for your needs.


When you’re reviewing writing samples, pay attention to the quality of the writing and the overall message of the piece. This will help you determine if the writer is a good fit for your needs.

3. Meet Them In Person (Or Virtually)

If possible, it’s always a good idea to meet potential blog writers in person (or virtually). This will give you a chance to get to know them and see if they’re a good fit for your needs.


During your meeting, be sure to ask them questions about their writing process and what they think makes a good blog post. This will help you determine if they’re the right fit for your needs.

4. Set Clear Expectations

Before you hire a potential blog writer, it’s important to set clear expectations. This means that you should have a clear idea of what you want the final product to look like and what type of content you want them to produce.


It’s also important to set a clear deadline for the project. This will help ensure that you get the content you need when you need it.

5. Have a Contract in Place

Finally, before you hire a potential blog writer, be sure to have a contract in place. This contract should outline the expectations for the project, as well as the compensation that will be given.


Having a contract in place will help protect both you and the writer in case there are any issues with the project.

Where Can You Hire Professional Blog Writers For Your Blog?

Now that you know what to look for in a potential blog writer, it’s time to start your search.


Related:

Best websites to hire freelance writers

Why you should hire us for blog writing

10 places to outsource blog writing


Here are a few places you can look to find professional blog writers for your blog:

1. BlogWriters.In

BlogWriters.in has a team of professional freelance writers who specialize in creating high-quality blog content.


They have a wide range of experience and expertise, so they can create content that’s tailored to your specific needs.

2. Upwork

Upwork is a popular freelance platform that connects businesses with freelancers. You can post a job listing and then receive bids from interested writers.


This is a great option if you want to have different types of writers to choose from. However, you should carefully review each writer’s profile and samples before making a decision.

3. Fiverr

Fiverr is another popular freelance platform. You can look through the profiles of different writers and then choose the one that you think is the best fit for your needs.


One of the great things about Fiverr is that most of the writers on the platform offer their services for a very reasonable price. This makes it a great option if you’re on a tight budget.

4. LinkedIn

LinkedIn is a great place to find professional blog writers. You can search for potential writers by location, industry, and keywords.


Once you find some interesting writer profiles, you can then reach out to them and see if they want to write for your blog.

5. Guru

Guru is also another great freelancing website that allows you to easily hire amazing freelancers. On this platform, you'll find all types of freelancers including writers, translators, developers, and designers.

How Much Does It Cost To Hire A Blog Writer?

The cost of hiring a blog writer will vary depending on the writer’s experience, expertise, and the scope of the project. However, you can expect to pay anywhere from $50 to $500 for a single blog post.


If you’re on a budget, there are some ways you can save money on your blogging costs. For example, you can try to negotiate a lower rate.


You can also look for discounts or special offers from writing services.


Related: How much does it cost to hire a freelance writer

Final Thoughts

If you want to make sure your blog is successful, it’s important to invest in high-quality content. Hiring a professional blog writer is a great way to ensure that your blog has the content it needs to attract and retain readers.


Just remember to take your time when choosing a writer and be sure to have a contract in place before you start working together.


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