All You Need To Know About Outsourcing Blog Writing


Planning to outsource blog writing? If yes, you've landed on the right page where you can learn everything about outsourcing your blog content writing.


Blogging is by far one of the most effective ways to attract new clients and grow your business whether you’re a one-man show or have a large team. After all, 77% of internet users read blogs online, which is impressive. If you’re not blogging for your business, you are very likely missing out on a lot of opportunities.


Businesses of all sizes are beginning to understand the power of blogging and are starting to invest more into blog writing and their overall content marketing strategies. According to the reports, small businesses that blog receive 126% more growth in leads than those who don’t.


Though the power of blogging cannot be undermined, most businesses still struggle with creating a consistent stream of blog content.


And then it all comes down to one question:


Should I outsource my blog content or should I not?


While the question is great and super-relevant to most blog owners like yourself, the answer is not that simple - which takes us to the next section of this blog post.

When Should You Outsource Your Blog Writing?

Ideally, you should outsource your blog writing when any of the below is true:


  1. You’re starting a new business and have limited resources

  2. You want to focus on other important areas of your business

  3. You want to improve the quality of your blog content

  4. You want to increase the number of blog posts per month

  5. You don’t have enough time to write blogs yourself

  6. You’re not a great writer but understand the importance of blogging

  7. You want to free up some time so that you can work ON your business rather than IN it

  8. All of the above!


If even one of the points mentioned above applies to your case, outsourcing your blog writing is a great option for you.


Related:

Why you should outsource blog content writing

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When Should You NOT OUTSOURCE Your Blog Writing?

You just can't look one way and decide to cross the two-way road. There are certain situations when you should NOT outsource your blog writing and they are as follows:


  1. When you’re on a shoestring budget

  2. When quality is not your top priority

  3. When you like to control everything

  4. When you’re not ready to invest in your blog

  5. When you have the time to write blogs yourself

  6. When you know nothing about blogging

  7. When you’re in a highly regulated industry

  8. When you’re not comfortable sharing sensitive information with someone outside your company

  9. When you're not ready to market the blog at the same time

  10. When you're not willing to commit to a schedule


If any of the points above resonate with you, it’s best that you don’t outsource your blog writing.


Now that you know when to outsource and when not to, let's look at some factors that can help you make a more informed decision.


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Pros and cons of outsourcing blog content writing

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Who Should You Outsource Your Blog Writing To?

Now that we’ve established WHEN and WHEN NOT you should outsource your blog writing, the next question that comes to mind is WHO should you outsource your blog content to?


You usually have two options:


  • Outsourcing to independent freelancers

  • Outsourcing to a content agency



Let's take a closer look at both options with their respective pros and cons.

Outsourcing To Individual Freelancers

Individual freelance bloggers are those who work independently and are not associated with any agency. They are a leading choice for many businesses who are looking to outsource their blog writing because they offer a lot of flexibility and can be easily customized to meet your specific needs.


Many businesses like to work with individual freelancer because of numerous reasons including:


1. They Cost Less: This is probably the most common reason businesses prefer to work with individual freelancers. When compared to an agency, you will find that individual freelancers charge much less for their services.


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2. They’re More Flexible: When working with an agency, you will have to work around their schedule and terms. But when you outsource to an individual freelancer, they are more flexible and can easily tailor their services to meet your specific needs and requirements.


3. You Can Easily Build A Long-Term Relationship: When you outsource your blog writing to an individual freelancer, it’s easier to build a long-term relationship with them. This is because they’re not associated with any agency and you can easily get in touch with them whenever you need to.


4. They’re More Passionate About Their Work: When compared to an agency, individual freelancers are usually more passionate about their work. This is because they’re working on their own and have a vested interest in providing quality services.


5. You Can Easily Provide Feedback: It’s easier to provide feedback when you’re working with an individual freelancer. This is because you can easily get in touch with them and give them your suggestions or feedback without having to go through any bureaucracy.


Now that we know the pros of outsourcing your blog writing to individual freelancers, let's take a look at the cons:


1. They Might Not Be As Professional: When compared to an agency, individual freelancers might not be as professional. This is because they’re not associated with any agency and might not have the same level of experience.


2. They Might Not Be As Reliable: Individual freelancers might not be as reliable as an agency. This is because they’re working on their own and might not be able to meet deadlines or keep up with the quality of their work.


3. You Might Have To Train Them: When you outsource your blog writing to an individual freelancer, you might have to train them on how to write for your specific needs and requirements. This can be time-consuming and might not be ideal if you’re looking for a quick and easy solution.


4. You Might Have To Look For More Than One Writers: When you outsource your blog writing to an individual freelancer, you might have to look for more than one writer. This is because they’re not associated with any agency and might not be able to provide a consistent level of quality.

Outsourcing To A Content Agency

Content agencies are companies that specialize in creating content for businesses. They have a team of writers who are experienced in creating quality blog posts and can easily meet deadlines.


We've seen many large businesses who prefer to work with content agencies instead of individual freelancers for reasons such as:


1. Access To Already Vetted Pool Of Writing Talent: A content agency has a pre-vetted pool of writing talent. This means that you don’t have to go through the hassle of vetting individual freelancers and can easily get started with creating content.


2. You Get Additional Services: A content agency offers a wide range of services which include not just blog writing but also social media marketing, SEO, and graphic design. This makes it easier for businesses to get all their content needs met under one roof.


3.  They’re More Experienced: A content agency is more experienced in terms of creating quality content. This means that you can rely on them to create high-quality blog posts that are bound to get results.


4. They Offer Greater Flexibility: When compared to an individual freelancer, a content agency offers greater flexibility. This is because they have a team of writers who can easily take on your project and meet deadlines.


5. You Get Regular Updates: A content agency will send you regular updates on the progress of your project. This makes it easier for businesses to track the progress of their content and make changes if necessary.


In addition to these benefits, working with a content agency also has its own set of disadvantages:


1. They Might Be More Expensive: When compared to an individual freelancer, a content agency might be more expensive. This is because they have a team of writers who need to be paid for their services.


2. You Don't Get Direct Communication With Your Writers:  When you work with a content agency, you don’t get direct communication with your writers. This means that if you have any suggestions or feedback, you will have to go through the agency which can be time-consuming.


3. They Might Not Be As Personalized: When compared to an individual freelancer, a content agency might not be as personalized. This is because they have a team of writers who might not be familiar with your specific needs and requirements.


4. Different Visions: A content agency might have a different vision for your project than what you have in mind. This is because they’re working with a team of writers who might not be on the same page as you.


When deciding whether to work with a content agency or an individual freelancer, it’s important to weigh the pros and cons of each option. Consider your budget, needs, and requirements before making a decision.

Why Outsourcing Blog Content Is A Great Option For Businesses Of All Sizes - Pros

Blogging has become necessary for businesses. It's one of those things that you know you need to do, but it can be hard to find the time (or money) to make it happen.


That leaves businesses with two choices: either hire an in-house writer to take care of it, or outsource the work to a freelance writer or agency.


And while hiring an in-house writer may be the better option for some businesses, outsourcing your blog content can be a great option for businesses of all sizes. When it comes down to choosing one of these options, 64% of B2B marketers using a blog for promotions prefer outsourcing it. Additionally, 88% of businesses reported outsourcing their blogs to increase their business' credibility.


Businesses of all sizes can benefit from outsourcing. By working with a content agency or individual freelancer, you get access to quality writing talent that can help you achieve your business goals.


Related: Benefits of outsourcing blog content writing


Here are some reasons why you should consider outsourcing your blog content:

1. It Allows You To Team Up With Professionals

While working with in-house writers, you may need to provide training to ensure that they understand your industry, target audience, and style preferences. However, when you outsource your blog content, you can team up with professionals who already have the knowledge and experience needed to produce quality content.


Furthermore, their industry expertise can help your business stay up-to-date on the latest trends and developments. This can be especially helpful if you're not familiar with a particular industry or topic.

2. It Can Help You Save Time And Money

Did you know that labor cost in a business accounts for 70% of the total business cost. In that context, in-house writers can be expensive, and they may also require benefits, such as vacation time and sick days. Outsourcing your blog content can help you save money, since you only need to pay for the writing services that you use.


Outsourcing can also help you save time. By working with a professional writer or agency, you can get your content written in a fraction of the time it would take you to write it yourself. This leaves you more time to focus on other important tasks related to your business.

3. It Can Bring A Fresh Perspective To Your Content

When you outsource your blog content, you're getting access to a fresh perspective. This is because writers and agencies have different backgrounds, experiences, and ideas that they can bring to your content.


This can be especially helpful if you feel like your blog is starting to sound too similar to other blogs in your industry. A new perspective can help you stand out from the competition and attract new readers.

4. It Can Help You Stay On Schedule And Within Budget

It's easy to get behind on your blog content when you're trying to write it yourself. This is because blogging takes time and effort, and it's hard to find the balance between writing quality content and meeting deadlines.


By outsourcing your blog content, you can ensure that you're always on schedule and within budget. This is because professional writers and agencies are experienced in meeting deadlines and staying within budget.

5. It Can Help You Build A Relationship With Your Audience

When you outsource your blog content, you're giving your audience someone else to connect with. This is because professional writers and agencies often take the time to create personal connections with their clients' audiences.


This can be beneficial for businesses, since it allows them to focus on other important tasks. Additionally, it can help you build loyalty among your readership.

6. It Can Increase Your Business' Credibility

By outsourcing your blog content, you're indicating to your audience that you take your business seriously. This is because you're entrusting your content to professionals who have the knowledge and experience needed to produce quality content.


Additionally, by outsourcing your blog content, you're more likely to produce high-quality content. This is because professional writers and agencies are experienced in writing quality content that appeals to their clients' audiences.

7. It Can Help You Reach A Global Audience

If you want to reach a global audience, outsourcing your blog content can help you do so. This is because professional writers and agencies often have access to a global network of contacts.


This can be beneficial for businesses, since it allows them to reach a wider audience with their content. Additionally, it can help businesses save time and money, since they won't need to hire in-house writers or translators.

8. It Can Help You Build Your Business' Reputation

When you outsource your blog content, you're entrusting your business' reputation to professionals. This is because professional writers and agencies are experienced in creating quality content that appeals to their clients' audiences.

9. It Can Help You Focus On Other Important Tasks

By outsourcing your blog content, you can free up time to focus on other important tasks related to your business. This is because professional writers and agencies are experienced in meeting deadlines and staying within budget.

10. It Can Help Your Overall Business Growth

Outsourcing your blog content can help you grow your business in a number of ways. This is because professional writers and agencies often have access to a global network of contacts.


This can be beneficial for businesses, since it allows them to reach a wider audience with their content. Additionally, it can help businesses save time and money, since they won't need to hire in-house writers or translators.

To-Do List Before Outsourcing Your Blog Writing

There is a short but very important to-do list you need to take care of before you finally decide to outsource your content:

1. Define Your Goals

Before you outsource your blog writing, you need to define your business goals.

2. Define Brand Identity

In order to create high-quality content, professional writers and agencies often need to understand your brand identity. This is because they need to be able to communicate your company's values and goals in a way that resonates with your audience.

3. Define Your Target Audience

When it comes to creating quality content, professional writers and agencies often need to understand your target audience. This is because they need to be able to produce content that appeals to their interests and needs.

4. Create An Editorial Calendar

Creating an editorial calendar can help professional writers and agencies better understand your content strategy. This is because it can help them plan out topics, themes, and even deadlines.

5. Provide A Writing Style Guide

Professional writers and agencies often need a writing style guide to help them produce high-quality content that is consistent with your brand identity. This guide should outline the tone of voice you want to be used, as well as any specific formatting guidelines.

6. Establish A Budget

Before you outsource your blog writing, you need to establish a budget. This will help professional writers and agencies better understand your needs and expectations. Additionally, it can help you stay within budget.

7. Set Guidelines And Expectations

Before outsourcing your blog writing, it's important to set guidelines and expectations. This includes defining the scope of the project, how many revisions are required, and what type of feedback you'll give.


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How To Outsource Your Blog Content To The Right Candidate Or Agency

Choosing the right freelance candidate or agency for outsourcing your blog content is easier said than done. You need extensive research, proper vetting process, and a well-defined scope of work.


Related:

Finding the right freelancers to outsource blog writing

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Here is how you can go about it:

1. Check For Their Expertise In Your Field

Working with experts in your field is always a good idea. They will be able to produce high-quality content that is relevant to your industry. This way, you can be sure that the content they produce will be valuable to your audience.

2. Make Sure They Understand Your Target Audience

It's important to work with a writer or agency that understands your target audience. This way, they can produce content that appeals to their interests and needs. Additionally, they should be able to segment your audience so that the content is relevant to each group.

3. Check For Their Writing Style And Tone

When it comes to outsourcing your blog content, it's important to check for the writer or agency's writing style and tone. This is because you want to be sure that the content they produce is consistent with your brand identity. Additionally, you should make sure that the writing style is something that your target audience will appreciate.

4. Check For Their Ability To Meet Deadlines

One of the most important things to look for when outsourcing your blog content is the writer or agency's ability to meet deadlines. This is because you don't want to end up with content that is late or rushed. Additionally, you should make sure that they have a system in place for managing deadlines.

5. Make Sure They Offer Revisions

When it comes to quality control, revisions are a must. This way, you can be sure that the content meets your standards before it goes live. Additionally, it's important to make sure that the writer or agency is willing to make changes based on your feedback.

6. Check How Their Published Work Is Performing Online

When evaluating a writer or agency, it's important to check how their published work is performing online. This includes looking at social media engagement, organic traffic, and any other relevant metrics. Additionally, you should ask for case studies or samples of their previous work.

7. Get A Recommendation From A Trusted Source

If you know someone who has outsourced their blog content before, you should ask for a recommendation. This way, you can be sure that the writer or agency is reputable and trustworthy. Additionally, you can get an idea of what to expect from working with them.

8. Conduct An Interview

Once you've narrowed down your choices, it's time to conduct an interview. This is your opportunity to get to know the writer or agency and to see if they're a good fit for your needs. You can ask them any questions that you have about the project.

5 Websites Where You Can Find The Right Candidates To Outsource Blog Writing

1. Blogwriters.in

Blogwriters.in is a platform where you'll find a pool of vetted freelance writers with expertise in different areas. Their rates are super affordable and quality is top-notch. Furthermore, they offer as many revisions as you wish in case you don't like any aspect of their content

2. Upwork

Upwork is also a great source to find and hire freelance writers and agencies, but you have to do your own research and vet the candidates all by yourself.

3. Fiverr

Fiverr is a great platform if you're on a tight budget and you need someone to write blog posts quickly. However, the quality of content isn't always the best.

4. iWriter

iWriter is another great platform for finding and hiring freelance writers. The quality of content is generally high since writers are vetted before they're allowed to join the platform. However, the rates can be a bit higher than some of the other options on this list. 

5. Guru

Guru is a great platform for finding and hiring freelance writers, but you have to do your own research and vet the candidates all by yourself. However, the quality of content is generally high since writers are vetted before they're allowed to join the platform.


Find more websites here.


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Final Thoughts

Outsourcing your blog content can be a great way to get high-quality content written without having to do it yourself. However, it's important to choose the right freelance candidate or agency so you can be sure that the content they produce is relevant, well-written, and consistent with your brand identity.


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