What's the Difference Between a Good and a Great Blog Post?
You need to know the distinction between a good and a great blog post, as there are certain advancements in AI algorithms (ChatGPT Search and Claude Internet Search), changes in SEO algorithms, and shifts in reader behavior.
In the words of Ryan Sargent, VP of Content and Strategy at Ten Speed, “Good content is a gift to the audience. It offers up something truly valuable without strings. It can be as simple as a basic answer to a basic question, but the best content surprises audiences by answering a question people didn’t even know they had. The best gifts are the ones you don’t know you need.”
Let’s explore more about them in our blog.
How to Take Your Blog from Good to Great in 2025?
Content That Truly Connects with Your Audience
Good Blog Post: Provides information or answers a question.
Great Blog Post: Addresses a specific problem, offers a unique perspective, or tells a compelling story that resonates with the audience.
SEO That Works for People, Not Just Algorithms
Good Blog Post: Includes relevant keywords and meta descriptions.
Great Blog Post: Goes beyond basic SEO by incorporating semantic keywords, optimizing for user intent, and ensuring mobile-friendliness.
Kevin Shahnazari, founder and CEO of FinlyWealth, shared his opinion about content that answers people’s questions: “Good content is a powerful fusion of relevance, value, and authenticity. It doesn’t just exist to fill space or hit arbitrary word counts — it solves real problems, answers burning questions, and provides actionable insights that readers can immediately apply to their lives or businesses."
Visually Captivating Content That Keeps Readers Hooked
Good Blog Post: Contains basic images or graphics.
Great Blog Post: Integrates high-quality visuals, infographics, and videos that complement and enhance the written content.
UX That Makes Every Visitor Feel Welcome
Good Blog Post: Has a clean layout and readable fonts.
Great Blog Post: Offers intuitive navigation, fast loading times, and accessibility features, ensuring a seamless experience across devices.
An Authentic Voice That Builds Trust and Connection
Good Blog Post: Follows a standard tone and style.
Great Blog Post: Exhibits a distinct voice, reflecting the author's personality and building trust with the audience.
CTAs That Drive Real Action and Engagement
Good Blog Post: Ends with a generic CTA like "Subscribe for more."
Great Blog Post: Includes a compelling, contextually relevant CTA that guides readers to the next step, whether it's exploring related content, signing up for a newsletter, or making a purchase.
Consistency That Builds Momentum Over Time
Good Blog Post: Published sporadically.
Great Blog Post: Part of a consistent content strategy, with regular updates and fresh perspectives.
Metrics That Lead to Continuous Improvement
Good Blog Post: Monitored for basic metrics like page views.
Great Blog Post: Analyzed using advanced analytics to understand user behavior, bounce rates, and conversion paths, leading to continuous optimization.
Content That Stays Relevant in a Changing World
Good Blog Post: Remains static over time.
Great Blog Post: Regularly updated to reflect new information, trends, and feedback, ensuring long-term relevance.
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Creating an Emotional Connection That Lasts
Good Blog Post: Delivers facts and information.
Great Blog Post: Elicits emotions, whether it's inspiration, empathy, or excitement, creating a memorable experience.
Conclusion: The Fine Line Between Good and Great in 2025
In 2025, the distinction between a good and a great blog post lies in its ability to connect with the audience on multiple levels.
Undoubtedly, good blog posts provide value, but great blog posts work on engaging, inspiring, and building lasting relationships with readers.
Now, you can bring revolution to your blog content by focusing on purpose-driven content, engaging visuals, and authentic voice.