How to Write Tech Blog Posts That Rank on Google's First Page

According to Ahrefs, only 5.7% of pages make it to the top 10 search results within their first year. 

The remaining 94.3%?

They ghost page two and beyond.

Your technical expertise means nothing if your content puts people to sleep. Google's 2024 Helpful Content Update penalized websites that wrote content for algorithms rather than helping or informing people.

If your content isn’t solving the real problems of your audience, you’re losing.

How to fix that?

By creating human-first content that answers and helps. Let’s learn how. 

1. Find the Gap (Not Just Keywords)

Keyword research is important, but it's not the whole story. You need to find the content gap.

Tech companies are answering questions nobody's asking. However, they must identify the intersection between what people are searching for and what isn't being answered effectively.

Here's how to do it:

  1. Run your target keyword through Ahrefs or SEMrush

  2. Look at the top 5 ranking posts

  3. Find what they're all missing (approach, angle, depth, examples)

  4. Fill that gap with your POV

If you sell productivity tools, most competitors probably create content by listing features. 

For example:

  • Top 10 Productivity Tools in 2025

  • Why X Is the Best Task Manager

Instead, go deeper.

Write about “How I Built a Weekly Planning System That Actually Works (Using Just One Tool).”

Shift the focus from “what the tool is” to “how it fits into a real-life system.”

2. Answer the Intent

Find out the reason why people are searching for a specific keyword.

A keyword is what people type. Intent is what they want.

Here’s an example:

Let’s say your target keyword is “fix email reputation.”

To write a winning blog, you need to understand why someone is typing this query in the first place. Maybe their open rates have dropped, or their emails are hitting spam.

So, the intent behind this keyword is urgency. People are looking for a quick solution to fix their email reputation as it is tied to revenue, customer trust, and satisfaction.  

This blog from Litmus ranks at position 1 on Google because it does all the right things that Google loves and users need. It addresses a high-intent keyword with clarity. Further, it explains why email reputation matters, what damages it, and how to fix it, step by step.

Remember Google rewards the clearest, most helpful one.

3. Use Real-World Examples and Expert Insights

Find out real-world examples and back them up with expert insights. Interviewing internal teams gives you insider knowledge of what happens behind the scenes. You can also interview external experts to gather different perspectives to confirm and validate your ideas.

Make sure you go the extra mile to offer practical insights and back up your content with real-world data.

4. Conduct Original Research to Use Data

Google loves fresh data. According to a study by SurveyMonkey Audience, 82% of people prefer reading articles with data over opinions, and 74% trust content based on data. Therefore, it is important to carry out original research. There’s a difference between being quoted and doing the quoting. 

Run surveys, share internal benchmarks, and analyze datasets to find fresh insights and include them in your content.  

Conclusion 

Before you hit publish, run your content through the checklist below:

  • Did you open with a compelling truth or bold observation?

  • Did you create each section for readers, not just search bots?

  • Did you challenge a stale assumption or bring a fresh POV?

  • Would you bookmark this blog if you stumbled upon it?

If your answer is ‘NO,’ your draft needs work.

Because “just okay” content isn’t what builds great content.

And remember: the bar isn’t search engines; it’s your reader’s attention span.