Boston Digital: Marketing, UX, Development & AI Services in Boston
Boston Digital, a digital agency based in Boston, helps companies grow through AI, powerful strategies, unique creatives, innovative UX designs, development, and digital marketing.
They’ve served popular brands, such as Verve, Harvard University, RegenxBio, Boynton Yards, Harvard Medical School, Valley Bank, and so on, and have worked in construction, consumer, higher education, technology, financial services, and other industries.
Key Services: How Boston Digital Can Help Businesses in Boston & Beyond
AI Services: AI-powered hyper-targeted marketing campaigns, predictive analytics, AI-enabled chatbots for better customer support, high-quality decision making with AI-powered insights, lead generation through AI systems, website improvements with AI tools, AI for data management, etc.
Strategy Services: Effective strategy development, research & competitive analysis, brand strategy, creating personas, content strategy, and so on.
Creatives: They design unique, visually appealing creatives - Visual design, motion design, marketing materials, website design, etc.
Web Development: The in-house development team at Boston Digital creates high-performing web apps and websites using various modern web technologies. They also help with personalization, localization, API integration, and hosting.
Digital Marketing: They’ll help you get more customers through high-quality content, strategies, and analytics.
Boston Digital provides various digital marketing services, such as SEO, online advertising, social media marketing, and more.
Managed Services: Fixing website issues, CMS training, website improvements, website restores, and so on.
Results: How Boston Digital Has Helped Their Customers in Boston/Other Cities
1. Harvard Medical School: This Boston digital marketing company helped Harvard Medical School mainly with SEO and the development of onsite search. They created an amazing user experience and an excellent digital presence for this brand. They also positioned Harvard Medical School as a leader in biomedical research.
They created an easy to use search tool that shows suggestions when a search term is entered making onsite search effortless. They built a complete component library to create uniform designs.
Boston Digital developed a content hub for this education brand to make content publishing and reading interesting. As this company was impressed by their work, this agency improved designs for other Harvard websites as well.
2. FAGE: Boston Digital created several localized websites for their company locations and helped them achieve the following results:
The FAGE website visitors spent 1.5 minutes on the Where to Buy webpage on an average.
New users surged by 82% YoY
New mobile users boosted by 115% YoY
3. Agero: This Boston digital agency created a professional-looking, easy-to-use website for this brand, a digital driver assistance company, and created a solid content strategy to improve their online presence.
Instead of designing text-heavy pages, they created infographics and charts for their website to decrease cognitive load for their visitors and positioned them as a leader in their industry.
Key results:
New sessions increased by 30%
The number of new users boosted by 32%
Clicks increased by 27%
4. Harvard DCE: Boston Digital massively improved Harvard DCE’s course browser experience, SEO, and UX. They did stakeholder interviews to understand the needs of Harvard DCE’s various types of students, such as distance learners and high school students.
This Boston marketing agency created a strong UX strategy, enhanced the UX fixing navigation issues and delivering a consistent user experience across all their websites. As the navigation improved, finding courses and information related to them became easier.
They implemented the SEO best practices to increase the search visibility of the Harvard DCE website. Here’s what they did:
Published information-rich course pages
Created separate pages for the programs and topics with proper internal linking for easier discovery of information
They collaborated with Harvard's internal team to enhance the website designs and created new design elements. They also created a design system to improve the user experience and properly display DCE’s large amount of content. And they provided assistance with API integrations to dynamically display course information eliminating the need to manually update static content.
5. Verve Therapeutics: This medical technology company partnered with Boston Digital to create a user-friendly website that highlights their mission of treating cardiovascular disease using the latest science and technology and displays information about their gene-editing medicines.
This Boston digital marketing firm created an amazing, modern user experience for this brand. They portrayed this innovative company as a trusted brand by creating content and visual design that shows their people and value. They used images on the webpages to humanize the experience and to make people feel the impact of a life free from cardiovascular diseases. They also developed an interactive experience to educate people on Verve’s approach.
6. MassBay: This community college started working with Boston Digital to transform their digital experience. This agency demonstrated on their website that they have students from diverse backgrounds and created designs making them feel welcome. They highlighted student success stories and included large images of the college and facilities in the design to attract students visiting their website. They also showed the major performance metrics of MassBay to build trust in the students exploring their offerings.
Discovering programs offered by this institution became easy as this Boston marketing firm enhanced their website navigation and the overall user experience.
They created a mobile-friendly website design that looks clean and professional. The minimal design made the website easy to use. They used a visual storytelling approach and established the brand as a leader in higher education highlighting the mission of this institution and building a strong connection with students, supporters, and the alumni community.
7. RegenxBio: RegenxBio is a biotechnology company that creates gene therapies for the treatment of rare and common diseases. They partnered with Boston Digital to take their digital experience to the next level.
They created engaging visual designs and user experiences sharing RegenxBio’s story in a beautiful way and highlighting how their work helps humanity.
Besides revamping their website, this Boston digital marketing agency maximized their SEO performance and organic traffic using their strategies and expertise. They audited their website, performed competitor analysis and keyword research, added a dynamic sitemap, and handled 301 and 404 errors. The revamped website now functions more smoothly on mobile devices. They also migrated from WordPress to Kentico to make the content easy to manage. Boston Digital also developed strategies to encourage the visitors to take part in clinical trials.
8. Foley Hoag LLP: This global law firm which is located in Boston is a happy customer of Boston Digital. They used their design services, and then after 10 years, they contacted them again to hire them for the transformation of their online presence.
This Boston digital marketing company developed a modern, professional-looking, user-friendly website that shows to their target audience how they can help.
They created marketing strategies, a personalization strategy, and improved rankings to raise awareness about their business, engage the website visitors, and inspire them to take action. This resulted in their business growth.
They also created a powerful CMS platform for easier content management and scalability. This made it easy for the internal team to update content on the website. The team at Boston Digital created personalized content for the target audience of this brand to deliver relevant experience for each group of audience.
This brand achieved top results, such as 38% surge in new users and 101% boost in pageviews.
9. Sarepta Therapeutics: This modern medical technology company partnered with Boston Digital for digital transformation. This Boston digital marketing agency built websites for them and accelerated their business growth through digital marketing.
Boston Digital developed many websites for this brand, such as their corporate website website and various websites to raise awareness about diseases and drugs.
The websites they built are user-friendly, SEO-optimized, visually appealing, and supports multilingual features. They’ve implemented high-quality translations for people all over the world, and they’ve followed the technical best practices ensuring the websites work smoothly. They redesigned the main website making it mobile-friendly, implemented hosting, and integrated Drupal 8.
Top results:
Pageviews boosted by 3,000% YoY
Mobile sessions increased by 115%
10. Wolf & Co: This accounting firm started working with Boston Digital to generate high-quality leads and improve its relationships with their current clients.
Here’s how this Boston agency helped this brand:
Improved navigation to make learning about their additional services easier for existing clients
Created a powerful content strategy to convert top-of-funnel leads into customers
Showed this company’s thought leaders on various pages on their website to increase trust in potential and current clients
Developed a robust content strategy and repurposed existing content to attract and nurture leads
Launched automated email campaigns using HubSpot
Top results:
Enquiring through the landing page increased by 20%
Email conversions boosted by 27%
The number of returning visitors boosted by 39%
Why This Agency Is Awesome
Boston Digital is not just a digital marketing agency, they’re a digital transformation partner to some of the brightest brands in the world. They don’t just help you with marketing, they also build websites with exceptional user experience, elevate brands with the latest technologies, and deliver fascinating business results.