Sagefrog: B2B Digital Marketing Firm in Boston Reviewed
Sagefrog Marketing Group is a B2B marketing company based in Boston that serves industries like technology, healthcare, manufacturing, and business services. Over 23 years, they’ve helped 650 brands.
This Boston marketing company can be an extension of your company because they’re responsive, transparent, and they deliver work pretty fast. Using their proven strategies and processes, you can achieve great outcomes.
This company was founded in 2002 by Mark Schukler and Suzanne Morris, and they have helped a great number of companies through marketing since then.
As a Google Partner and HubSpot Platinum Partner, this Boston digital marketing firm can accelerate your business growth using their HubSpot marketing expertise and Google Ads skills. Using the right strategies, they can maximize your reach on B2B social platforms like LinkedIn and help you get new customers fast. They use the latest marketing technology to produce valuable insights, improve operations, and increase ROI.
Key Services: How Sagefrog Can Help Businesses in Boston & Beyond
Branding & Strategy: Using their data-driven branding and strategy services, you can position your company as a trusted leader and achieve long-term, sustainable business growth. Their branding services won’t break the bank - they’re super affordable.
This Boston marketing firm helps you set your core values and create mission and vision statements. They can also assist you in naming your company and creating clear messaging to help your audience quickly understand your brand’s value.
You can create a professional brand identity using their logo design and typography services. They help you create a stunning visual identity and keep it consistent across all platforms.
Website Development: This full-service digital marketing agency builds high-performing, mobile-friendly websites.
Organic Search: Rank higher on search engines for high-value keywords using their organic search service. This Boston marketing firm can help you get in front of your target customers by providing answers to questions they’re asking on search engines. Their SEO services include on-page & off-page optimization, content creation, keyword research, auditing, monitoring & analysis, and technical SEO.
B2B Advertising: This Boston marketing agency can help you successfully run ads on digital platforms like Google, Facebook, LinkedIn, and other major channels. If you use their services, they’ll create the ad campaigns for you and effectively manage them to give you optimum results. Through retargeting, display ads, and text-based advertising, you can gain new customers.
Demand Generation: Sagefrog creates demand for your products/services through strategic planning and effective digital marketing, such as email and content marketing. They study your ICP and understand their requirements and unique selling points to increase demand.
Account-Based Marketing: This Boston marketing company targets the right accounts that make the buying decisions and send them personalized messages to build relationships. Sales and marketing professionals in this company work together to perform account-based marketing. They also create valuable content relevant to your target accounts to engage them.
Email Marketing: Sagefrog is a B2B email marketing company that performs A/B testing, automation, and continuous improvement to convert people into buyers. They do everything from list creation to email copywriting to design as this is a full-service email marketing agency. They send promotional emails and newsletters, and nurture the leads to improve relationships.
Content Marketing: This Boston marketing firm follows the best SEO practices and creates engaging content for your target audience. They can produce great results through content audits and thought leadership content. They produce high-quality blog posts, eBooks, whitepapers, case studies, videos, and so on for their customers.
Social Media Marketing: This Boston marketing company creates powerful social media marketing strategies and writes social media profiles to create strong brand identities. They also create high-quality social content and optimize them for better performance.
PR: Sagefrog develops high-quality PR strategies, writes press releases, and helps you get seen in publications. They can also assist your brand with online reputation management. They have connections with news publications and can give you coverage in them.
Traditional Marketing: This Boston marketing agency doesn’t just provide digital marketing services, they’re also capable of promoting your brand offline through events, creation of marketing materials, and print advertising.
Results: How Sagefrog Has Helped Their Clients in Boston/Other Cities
1. Nixon Medical: This Boston marketing agency helped Nixon Medical with marketing, branding, and website development. They positioned this brand as a leading medical company across the nation that has 50 years of experience and provides amazing customer service.
Here’s what Sagefrog did for this company:
They built a new website for Nixon Medical.
Created brand strategy and marketing plan
Produced SEO content and thought leadership posts
HubSpot integration and automation
Launched PR campaigns
Created videos sharing employee testimonials for recruitment
Results:
Sales boosted by 30%, number of employees increased by 40%, and 64% leads growth
Expanded to a leading national medical brand from a small, regional company
2. Koneksa: This is a leading healthcare company that provides digital biomarker solutions. They collaborated with this Boston marketing firm to build a website and boost their marketing efforts.
Here’s what Sagefrog did for this brand:
They developed a powerful brand strategy and marketing plan, improved their visual identity, and strengthened messaging for Koneksa.
Built a visually compelling website representing their brand
Created marketing materials, such as stationary and pitch decks to increase sales
Developed thought leadership campaigns for various platforms, wrote press releases, and secured placement for this brand in leading media outlets
Results:
Website bounce rate reduced by 83%, LinkedIn followers boosted by 2,712%, monthly qualified leads increased to 2x
Lead generation and brand awareness raised significantly
As a result of great marketing success, they got an opportunity to receive $61M in funding
3. Keystone Healthcare: This is another healthcare company that used Sagefrog’s marketing services to grow their business. This company provides physician stuffing and management services.
Here’s what Sagefrog did for this brand:
This Boston marketing agency created an effective brand strategy for this healthcare company to boost their brand value and credibility. They helped with creating buyer personas, a strong visual identity, clear messaging, and so on.
They created a user-friendly website keeping two types of users in mind: Hospital professionals and clinicians
They produced marketing materials to increase sales, such as brochures, whitepapers, presentations, case studies, and so on.
They used LinkedIn Ads, account-based marketing, SEO, email marketing, etc. to boost awareness and acquire new customers.
Results:
Website sessions boosted by 52% and session duration increased by 73%
89% user growth
Brand awareness and lead generation significantly maximized
As a result of their marketing efforts, this healthcare company secured seven figure deals.
4. LiteTech: This HealthTech company makes radiation protection products for medical professionals. They engaged Sagefrog to enhance their brand identity, create useful sales and marketing materials, and accelerate business growth through modern marketing techniques.
This Boston marketing company developed a brand strategy for this company, created visual identity, improved their messaging, and created a product naming system. They also created an eCommerce website for them and developed a company overview brochure allowing the sales team to present the brand in front of prospects in a better way. They used email marketing and modern marketing techniques, such as Google Ads campaigns, to reach the right audience and boost sales.
Top results:
Achieved high rankings on search engines for high-value search terms like ‘x-ray gowns’
10 times returns on investment in Google Ads campaigns
Paid search leads surged by 813%
The number of new site visitors boosted by 60%
5. APEX Mechanical & Fabrication: This company partnered with Sagefrog to position it as a trusted brand in their industry and to improve their messaging, visual identity, and strategies for greater business growth.
This Boston digital marketing agency worked with the APEX team to create a complete brand strategy and helped them achieve a modern visual identity and communicate their values with clear messages.
They redesigned this company’s website, used the latest sales and marketing tools to bring in the best results, and assisted them in reaching the right people and earning trust through digital marketing, traditional ways of marketing, and public relations platforms.
Top results:
The brand now reflects this prestigious company that has been in the business for around 30 years in the Greater Philadelphia area
Their CTA conversions boosted by 577%
6. Razor Technology: This IT MSP company hired Sagefrog to increase their online presence and get new customers from their marketing efforts.
To establish this brand as a thought leader and a people-driven company, this Boston marketing firm launched a smart PR campaign and highlighted the company’s amazing culture and the stories of their people in their newsletter. They produced many videos where the Razor Technology’s employees talk about tech topics. They also created a high-quality website design to improve the user experience, improved the site’s structure and content, and implemented SEO best practices.
Top results:
A big 200% increase in qualified leads
132% surge in new contacts
They won 6 figure deals
Why This Agency Is Awesome
They seem to have a lot of B2B marketing knowledge, specialize in B2B marketing, and have amazing HubSpot expertise. They’re experts in everything related to HubSpot, from HubSpot strategy to demand generation, sales, automation, and HubSpot audits.